Marketing Resources & Insights
Explore our latest insights, guides, and events to stay ahead in AI-driven marketing.
Latest Insights
Deep dives into AI marketing, analytics, and optimization strategies
8 min read
The End of Third-Party Cookies: A New Era of Marketing Measurement
As Google phases out third-party cookies, we explore how businesses can adapt using first-party data, probabilistic matching, and advanced incrementality measurement techniques. Learn how our clients achieved 40% better attribution accuracy using cookie-less methods.
CJ
Principal Data Scientist
Feb 2025
12 min read
Multi-Agent Reinforcement Learning: The Future of Marketing Automation
Deep dive into how our multi-agent RL system coordinates bidding, budget allocation, and creative optimization across channels. Case study featuring a D2C brand that achieved 65% improvement in ROAS through automated, real-time optimization.
Yong Huang
Founder & CEO
Jan 2025
10 min read
Incrementality Testing at Scale: Moving Beyond A/B Tests
How modern incrementality measurement differs from traditional A/B testing. We cover ghost ads, PSA tests, and geo-experiments, with real examples from our insurance and e-commerce clients showing 30%+ improvement in budget efficiency.
James Wang
Head of Engineering
Dec 2024
White Papers & Guides
In-depth technical papers and strategic guides for marketing professionals
The Complete Guide to Marketing Incrementality Measurement
A comprehensive guide covering: • Different incrementality testing methodologies • Setting up ghost ads and PSA tests • Statistical significance in incrementality measurement • Case studies from e-commerce and insurance • Implementation checklist and best practices
21 pages
PDF (446 KB)
Multi-Agent Reinforcement Learning for Marketing Optimization
Technical white paper exploring: • MARL architecture and agent coordination • Reward function design for marketing objectives • Real-time bidding and budget optimization • Handling delayed conversion signals • System deployment and monitoring
19 pages
PDF (403 KB)
Privacy-First Marketing Analytics Playbook
Strategic guide covering: • First-party data collection and activation • Privacy-preserving measurement techniques • GDPR and CCPA compliance in analytics • Cookie-less tracking alternatives • Future-proofing your marketing stack
11 pages
PDF (278 KB)
Upcoming Events
Join us for virtual events and workshops on AI marketing
AI in Marketing Summit 2025
October 7, 2025
12:00 PM - 4:00 PM PT
Join our CEO and industry experts for an in-depth exploration of AI-driven marketing innovations and real-world applications.
Agenda:
12:00 PM PT - Welcome & Introduction
12:15 PM PT - Keynote: The Future of AI in Marketing
1:00 PM PT - Panel: Real-world Applications & Case Studies
2:00 PM PT - Technical Deep Dive: MARL Systems
3:00 PM PT - Privacy-First Marketing Analytics
3:45 PM PT - Q&A and Closing Remarks
Meeting Details:
Meeting Link:
https://meet.google.com/jgg-cocs-rot
Dial-in:
+1 904-800-7048
PIN: 506 505 312
Incrementality Measurement Workshop
May 12, 2025
12:00 PM - 4:00 PM PT
A comprehensive workshop on advanced incrementality measurement techniques, featuring hands-on implementation guidance and real-world case studies.
Agenda:
12:00 PM PT - Workshop Introduction & Overview
12:30 PM PT - Incrementality Fundamentals & Best Practices
1:30 PM PT - Advanced Measurement Techniques
2:30 PM PT - Coffee Break
2:45 PM PT - Live Implementation Demo
3:15 PM PT - Interactive Practice Session
3:45 PM PT - Q&A and Wrap-up
Meeting Details:
Meeting Link:
https://meet.google.com/nnz-vwbu-qck
Dial-in:
+1 252-802-6149
PIN: 783 346 306
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